about me
I’m a sports coach specialising in helping people start their fitness / sporting journey and making it happen
I coach personal training, online fitness coaching, bootcamps, kettlebells, open water swimming, triathlon (including swimming, biking and running) and angling. As an experienced professional and passionate athlete I have lots that I can offer and share with clients, to help them on their fitness and sporting journeys.
The advantage of working with me is that I can offer clients a more holistic solution, drawing on the different areas that I can coach.

Personal Profile
I’m currently coaching full-time. I run 3 early morning Bootcamps each week in Lower Earley, along with an evening Kettlebell session in Shinfield. I also coach small group PT sessions, usually from my personal gym at home and offer online coaching packages.
For online coaching, I offer packages specifically for anglers, (“Fit & Strong To Fish”), as well as for the everyday client, who maybe doesn’t fancy going to a gym. I also build fitness and training plans for triathletes, runners and various other clients.
Other coaching offerings, include open water swimming and angling. For angling as well as offering fitness training under “Fit & Strong To Fish”, I’m also an angling trust qualified angling coach, with over 45 years of angling experience to draw on.
From 2019 onwards I followed my passion and become a sporting coach of multiple disciplines. My story began 27 years ago when I started running in the gym and I could only run a mile before I had to stop. Through listening to other athletes and working with coaches I have been on an incredible journey that has seen me complete 11 Ironman Triathlons, 25+ Half Ironman Triathlons, 3 Hyrox’s, 40 Marathons, 50+ Half Marathons, 295 5K parkruns.
What I really enjoy and I’m passionate about, is helping people on their sporting and fitness journeys. I’m not your typical athlete, I was the big fat kid at school that everyone made fun of, but through determination, diet, training, coaching and mental strength I have overcome all barriers in my way, to cross many finishing lines and realise hundreds of goals.
I will be able to relate to your situation and I will be able to help you achieve your goals, whether it’s becoming Fit & Strong to Fish, completing your first Open Water Swim or trying to gain a competitive edge in your next running race or triathlon. I don’t just work with athletes and people racing, I love to work with and engage with people that just want to experience the joys of fitness and sport. I look forward to helping you achieve all your goals and sporting passions.
SPECIALISATIONS
- Personal Training
- Online Coaching
- Bootcamp
- Strength and Body Conditioning
- Kettlebell Fitness
- Building Fitness Plans
- Angling Coaching
- Beginners to Open Water Swimming
- Running – Couch to 5K
- Running – Increasing, Speed, Endurance and Distance
- Overcoming Fear and Anxiety in Open Water Swimming and Sport
- Confidence Building
- Mental Strength and Motivation
- Listening to Client’s Needs
- Making it Happen
COMPETENCIES
- Good Communication Skills
- Skilled at Working with Clients of All Levels
- Diverse Coaching Experience Skillset
- Proven Record of Leadership Experience
- Swimming Technical Knowledge
SPORTING QUALIFICATIONS
- Level 3 Certificate in Personal Training
- BTF Level Two Triathlon Coach
- STA Level Two Open Water Swimming Coaching
- England Athletics Leadership in Running Fitness
- Level 2 Fitness Instructor (Gym)
- TRX Suspension Training Instructor
- Level Two Angling Coach
- Level 2 Certificate in Understanding Nutrition and Health
Have questions? Want to learn more?
Please feel free to contact me by phone at 07977 401453 or email at justin@jw-coaching.co.uk.
Alternatively, you can fill out the form, and I will get back to you as soon as possible.
